"Kudler Fine Foods has experienced significant growth and is now focused on expanding services, improving the efficiency of its operations, and increasing its cycle time. consumer purchasing as a means of increasing the loyalty and profitability of its consumers" (, ). This article will justify the importance of market research in developing Kudler Fine Foods' marketing strategy and tactics. It will also identify areas where further market research is needed and analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods' marketing strategy and tactics. Kudler offers in-store parties to show customers how to prepare specialty foods. The attraction for consumers is to be trained by world-famous chefs, local celebrities, other culinary experts and even Kathy Kudler herself, and to be invited to exclusive, high-end events. The expected results will be to increase the rate of purchase of high-margin food and beverage products by customers and to convince consumers to include an evening at Kudler Fine Foods in their social network. This increase in time spent in the store will increase overall revenue per visit and increase the frequency of visits to the store. Consumers will receive more entries into high-ticket item contests by bringing a friend to parties. While the company's preference is to hold events in-store, guests can take Kudler cooking classes in their homes for an increased price. Programs like this encourage consumer loyalty and word-of-mouth marketing” (, ). Since Kudler targets consumers on a higher scale using institutional advertising techniques, consumer attraction should be analyzed based on the daily schedules of its consumers. Would consumers take time out of their busy lives to watch Kathy Kudler prepare dishes or would it be necessary to have a high profile chef or celebrity present to actually attract consumers? Is Kudler the only establishment that offers this feature? Further research using surveys specifically geared towards identifying which consumers would visit the store if a celebrity chef or celebrity offered a cooking class. Knowing that famous chefs or celebrities are not cheap to find, asking consumers to extend their stay in the store could outweigh the cost of hosting the course. “Kudler's new initiative is tracking purchasing behavior at the individual customer level and providing high-value incentives through a partnership with a loyalty points program.