My product: perfume by Dior, J'adore1. J'adore is a timeless fragrance by Christian Dior. It was created in 1999 and remains one of the brand's most popular fragrances for women. Christian Dior, the father of the “New Look”, stated that the main objective was “to save women from nature”. Dior is known all over the world. “Absolute femininity” is one of J'adore.2's slogans. Dior uses different market segmentations to sell its products. First of all there is geographic segmentation. Perfumes are luxury products. Therefore, they target richer areas such as North America, Western Europe, Japan, etc. Since Dior is popular all over the world, obviously we can find it everywhere, but their market is based on the needs of these areas. So, they use demographic segmentation. They are aimed at adult women who have quite high incomes. Perfumes are something that not everyone can afford. This fragrance can be worn for any occasion, special as well as normal; it is light but demonstrates personality and femininity. They are trying to achieve medium to strong loyalty status. Like any perfume, if a woman likes it; will probably buy it again. It is a very accessible product. Any store like Macy's, Nordstrom or Sephora in North America or “perfumery shops” in Western Europe will sell J'adore. The segment is very broad, because many people, even if they don't fit into a category, will buy perfumes for special occasions, such as Christmas. This is a gift that always makes a woman happy and Dior develops its marketing around this. In fact, during the Christmas period, they make many offers that combine, for example, a lotion with perfume. Furthermore, there are no separate segments among women; all women want to wear perfume.3. There are many competitors when it comes to... half of the paper... "it's cold") and diamonds. It was a great success. In this way, they made J'adore different from the Chanel perfume. It was distinctive, because they communicated that the product was above the highest quality materials, therefore superior to the competitor's product. It would be very difficult for competitors to copy this difference. The prices of J'adore, Coco Mademoiselle or Ô are very similar pay much more for the difference. The smell of J'adore is perfect for any occasion. I think J 'adore proposes “more for the same”. The price is almost the same as its competitors, but the quality, overall rating and popularity are better. Resourceswww.chanel.com/fragrancewww.lancome-usa.com/fragrancewww.prada .com