The media are everywhere and occupy a large part of people's daily lives. People depend on the media to provide them with information that would otherwise be difficult to obtain. People in society also use media to communicate with friends, family and people from all over the world. Furthermore, media serves as a means of entertainment. Companies use media as a way to advertise their products. The media influences society in many different ways; for example, companies use the media to promote their products, the media influences communication, and the media influences the body image and behavior of people in society. Companies use the media to convince consumers to buy their products. Since the advent of mass media, companies have used communication to convey their product to large numbers of people (Shah). Companies spend large sums of money to encourage people to buy their products, winning them over (Shah). The media provides information, rates and suggests new products and services such as movies, computers, restaurants, books, fashion items and more (Rinallo and Basuroy). The days when brands had to buy advertising or secure media placements are long gone. Today it is becoming really difficult to distinguish between the role of the marketer and that of the publisher. This gives companies the opportunity to become satisfied conservatives by making their own articles on their own websites for their own businesses (“Media Influence”). More and more people consider traditional advertising unreliable; in fact, 75% of people don't believe traditional advertising is true. Companies use online advertising to influence people to buy their product. People today are trying to make more informed purchasing choices, using all the information they can find online. A person's online experience may influence them to shop at a particular store; in fact, 91% of people buy in stores because of online reviews (Peneycad). People spend a lot of time researching products before deciding to buy them. 86% of people use search engines to research products. 62% of people who search for products online purchase products in-store. People who research services and products online are more likely to make a purchasing decision (Peneycad). 78% of people are influenced by companies' posts on social media sites. 72% of people trust online product recommendations. Peneycad says: “This means that 72% of people trust complete strangers as much as people they know when it comes to making a purchasing decision (Peneycad 2).