IntroductionIn this article I will define marketing in my own words and also research what the definition is using two different sources. By supporting my answers with three examples from the business world, I will show the importance of marketing. Marketing applies to many different areas of an organization and after careful consideration I will clarify how it relates. Personal Definition Marketing is the way a company or organization promotes the service or product that the company uses to create revenue. After carefully examining the needs of the audience in an area or market and revising the product or service to meet those needs, a marketing plan is created and executed. Printed Definition “Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships in ways that benefit the organization and its stakeholders.” (AMA, 2007) • “ American Heritage Dictionary definition of marketing The business functions involved in the transfer of goods from producer to consumer.2 • Merriam Webster definition of marketing1 b: the process or technique of promoting, selling, and distributing a product or service2: an aggregate of the functions involved in moving goods from the producer to the consumer 3• Definition of marketing from the MSN Encarta dictionarythe commercial activity consisting of presenting products or services to potential customers in such a way as to make them eager to purchase. Marketing includes aspects such as price and product packaging and creating demand through advertising and sales campaigns.4 Note the phrase: “The process,” “functions involved,” “process or technique,” ​​“an aggregate,” “the business… middle of paper. ..the packaging made all the difference I know this plan is working because the scent I like is always the one that is out of stock. While improving packaging is a part of the process. marketing, even more important is the process and how it is executed. Making sure the process is executed and the steps have been properly thought out will ensure success. If no studies have been done in the current market on what might be needed, trying to sell plasma televisions in a third world country may not be successful. Conclusion I have defined marketing in my own words and also researched the definition using two different sources. By supporting my answers with three examples from the business world, I demonstrated its marketing importance. Marketing applies to many different areas of an organization, and after careful consideration, I hope to have clarified how it relates.