Task One• Give a short introduction of McDonalds - Not more than 5 lines.o Globalization of McDonalds – Discuss in detail• Give a short introduction of Starbucks - Not more than 5 lines . o Globalization of Starbucks – Discuss in detail Task two Compare the globalization approaches of Starbucks and McDonalds The parameters to be used for this comparison are:• Cultural environment• Economic environment• Political and Legal environment • Any other parameters Task three Situational analysis McDonald's is planning to exploit the public's willingness to pay $4 for a cup of coffee by hiring baristas and installing espresso machines in 14,000 of their fast-food restaurants. Meanwhile, Starbucks, with business lagging, is fighting back with an "if you can't beat them, join them" strategy, offering reheated breakfast sandwiches and adding drive-thru windows at some of their locations. These two chains as polar opposites: one designed as a sophisticated mock lounge where customers could drink good coffee and read newspapers; the other, a riot of plastic and vinyl booths and fluorescent lights where meals served are counted in the billions. Is it really possible for these two worlds to collide? Let's say you are a business manager of one of two brands (McDonalds or Starbucks). What would be your strategy in this situation? “Mention the brand you are choosing for activity three in the activity title” (I) Activity one: Short note on McDonald'sMcDonalds is one of the leading fast food franchisees in the world. They focus primarily on burgers with occasional additions to suit the host country. They designed meals aimed at adults and young children to reach a wider range of audiences... in the middle of the card... if the cup size could change slightly. Price is an important factor when current inflation around the world is taking its toll, thus discouraging some potential consumer customers.Reference:http://seekingalpha.com/article/59134-mcdonald-s-global-exposure -perfect-for-an-economic-slowdownhttp://www.albawaba.com/en/countries/UAE/216875http: //blog.futurelab.net/2007/11/starbucks_vs_mcdonalds_coffee.htmlPrinciples of Marketing by Philip Kotler, Gary ArmstrongmcdonaldsAbout %20McDonald's.mht!http://www.mcdonalds.com/corp/about.htmlmcdonaldsFinal Paper - Globalization of McDonalds - SeniorSeminar.mhtUniversity of Wales Net Library http://pr.ducttapemarketing.com/2006/03/starbucks_vs_mc.html http://www.time.com/time/business/article/0,8599,1702277,00.html http://stockmarketbeat.com/blog1/ 2006/05/05/starbucks-e-mcdonalds/