Taking inspiration from Richard Schechner's performance theory, the actors act to excite the audience with a superficial acting that, like the service staff, controls their sensations and shows facial and body movements appropriate to impress their customers who like an actor (Schechner, 1988). In the restaurant context, service staff must know, as emotional labor, how to create a good impression on customers by controlling their body, personality and emotions (Hochschild, 1983). Therefore, it is important for service personnel to follow what the direction has given to provide a positive experience to customers (Davidson, 2004). The overall experience at Cliché Exhibition Restaurant created a positive and memorable dining experience for customers. The restaurant served a high quality of service and food. Emotional labor was highlighted in the service provided by all service staff who made customers feel happy and welcome.