1. Read the following paragraph and explain the process this company might follow to achieve this specific marketing strategy: how and why this company comes to use this decision. It also explains the results the company could achieve using this specific marketing strategy. Also, recommend any strategy changes based on the SWOT analysis. The Tous Les Jours bakery chain introduces two varieties of "Kim Yu-na bread", named after the famous Korean figure skater. The flavours, chosen by Kim herself, are the sweet bread with potatoes and cream and the kaya sandwich. The company said the proceeds will go to various charities selected by Kim. The bread will be sold nationwide. How this company will be able to use this decision, it will have to follow this procedure to decide specifically strategy "evaluation of the market situation â†' SWOT analysis â†' specification of marketing objectives â†' choice of marketing strategy (considering the 4Ps ) â†' preparation of action programs and budgetsÂa. first step: the assessment of the market situation les jours would have analyzed their market for what it really is, what they have to face and so on students tend to eat more and more instant food (like bread) instead of meal as a result, the sales volumes of this type of industry are increasing rapidly social or charity as their responsibility might also think that they have to attract the younger generations who are the main customers of that sector. To summarize, the marketing situation will be evaluated before the specific strategy describedb. second step: SWOT analysisâ†' what is the strong point- tous les jours has a famous and popular brand that can attract the customer- the customer thinks that the company is good at customer service and has a clear situation.- they have many retail outlets that spread nationwide and so onâ†' what's the sweet spot? Is their price a little more expensive than other local stores due to the franchise fee? They have an unfamiliar name for Koreans.â†' What is the opportunity? ) is turning into instant food, especially for young people. - Koreans think that the food harvested in our agricultural areas is nutritious and safe. - Nowadays, company's social responsibility such as contributions, environmentally friendly products and so on is emphasized.Ââ†' What is the threat? There are many competitors, such as local shops and multinational shops. - may encounter food pollution problems if they do not monitor their suppliers.