Introduction: Mimosa Agency is made up of young creative minds who put a twist on everyday attractiveness. Mimosa is committed to helping our customers achieve their goals. The promotional tactics we use put a twist on the ordinary by presenting them in a professional manner. The Mimosa Agency, made up of Caroline Birgmann, Elizabeth Maglio, Meaghan Patoux and Nancy Powell, specifically addresses the needs of each of their clients to successfully guide them to achieve their goals. The goal of the Mimosa campaign is to increase awareness of Ironworks Consulting among health insurance companies by acquiring two new clients in the next year. This is achieved by using various forms of promotion such as print media, interactive media, trade shows and public relations targeting the health insurance market. The situation analysis: • The communication opportunity – There are many communication opportunities for Ironworks Consulting. Currently, Ironworks gets customers mostly through word of mouth. Ironworks has the opportunity to create awareness among health insurance companies in the Mid-Atlantic region, through both emotional and rational appeals. • Analysis of the competitive environment – ​​There are three types of competition. Larger companies are their biggest competition. They have larger budgets and have been established longer. Second, the growing number of regional and national technology companies. Finally, Ironworks Consulting has the opportunity to build brand awareness in such a competitive environment. • Summary of Research Conducted: The research conducted for this promotional campaign concerns Ironworks' potential customers in the health insurance market. This information can be found in the campaign strategy and on the Ironworks website. Where can all this be found/explained?• Target Market Description – Target Market Description includes:o Revenues of $500 million +o Health Insurance Companies along the East Coast The Campaign Strategy:• Campaign Objective – L he aim of Ironworks consultancy The campaign aims to increase awareness among health insurance companies by acquiring two new clients in the next year. • Message: Ironworks is the final link between your business and the world of technology. The message of the Ironworks Consulting campaign is to bridge the gap between information technology and its customers. Ironworks' goal is to simply, efficiently and effectively inform potential customers about the three services offered without using technical terms. Therefore, Ironworks customers can count on them to use the technology to ultimately help their company and the end consumer.