Marketing Strategy We will build strategic partnerships with climbing service companies. We will distinguish The Boulder Stop from the competition through aggressive advertising and promotional campaigns that demonstrate the support and commitment of our community. We will build retail store awareness through our direct mail and Web campaigns, which lead to increased word-of-mouth marketing.3.1 MissionThe Boulder Stop is a gear shop specializing in rock climbing equipment and coffee drinks/ expressed. Our mission is to provide a fun, entertaining and informed atmosphere to climbers who experience nothing but a rock face and nutrition bars all day. Rock climbing is as much about storytelling and nostalgia as it is about routes and gear. The Boulder Stop adds value by creating a social “bonfire” environment in a store. We take care of our employees; that is, we pay them well and give them a share of the profits. We respect all customers who respect our store and our people, and we show respectful diligence to those who choose not to show respect for our people. We work as a team, not as a socialist Mecca. Our people are paid based on their skills and abilities. Additionally, each employee will have the opportunity to attend company-sponsored training courses and external study programs that build on their skills. Our customers are our most important resource and we rely on them for feedback. However, we do not send unsolicited surveys to unsuspecting customers. We will accept suggestions in store and test them for results. We have a plan and our goals are clear: create a fun, entertaining and respectful retail environment that generates sales of espresso and climbing gear. 3.2 Marketing Objectives1. To make The Boulder Stop... in the middle of the paper... consistent with [Omitted]. Sales promotions and public relations strategies will work together to inform customers of new products, encourage an image of community involvement for The Boulder Stop, and limit environmental impact.3.7.4 ServiceService is important to our mix. We have an obligation to provide quality products and cheerful, prompt and efficient service. Our service objectives are simple and easy to maintain. We will make our policy clear that we do not accept returns or exchanges without receipt and proof of product failure. We are here to make money, as a company, and we cannot afford to give away our value to free riders or people with "buyer's remorse", who choose not to take responsibility for their purchases.3.8 Market Research We will get research from market through in-store customer comment cards and the local Chamber of Commerce.