Executive SummaryMoe's Southwest Grill is a casual burrito bar owned by FOCUS Brands. Moe's headquarters are currently located in Atlanta, Georgia. Moe's Southwest Grill is a chain of approximately 360 quick-service restaurants in 36 states offering standard Tex-Mex favorites, including burritos, quesadillas and fajitas, in a funky, fun atmosphere. Another 800 franchise agreements signed and currently awaiting construction. Menu items are named after television, film and pop culture references, such as Art Vandalay, Triple Lindy and Joey Bag of Donuts. Nearly all of the company's restaurants are operated by franchisees. Moe's is a business format franchise and is available for agreements with one or more locations. The franchise fee for a single location contract is $30,000 non-refundable. To open a store, a franchise is expected to have $200,000 in liquid capital and $600,000 in total assets. Moe's Southwest Grill, one of the top ten growing chains in 2007 according to Restaurant Hospitality and Technomic, is poised for vigorous franchising growth. Considering the age of the franchise and the growth it has experienced thus far, this appears to be an excellent investment opportunity. Moe's main competitors are Qdoba Mexican Grill and Chipotle. Franchise History Moe's Southwest Grill is a fairly new franchising concept. Moe's was organized on July 17, 2000 in Atlanta, Georgia by founder and CEO H. Martin Sprock III. The first franchises were offered in 2001. Their parent company is Raving Brands, franchisor of Doc Green's, Mams Fu's, Planet Smoothie, PJ's Coffee, Monkey Joe's. On April 11, 2007, Raving Brands sold Moe's to FOCUS Brands, franchisor of Carvel, Cinnabon, Seattle's Best Coffee and Schlotzsky's. Its headquarters is located at 2915 Peachtree Rd., NE Atlanta, GA 30305. On March 12, 2007, Raving Brands entered into a 40-store development agreement with Canadian partner True North Brands, Inc., representing the transition of Raving Brands on an international scale. playing field. On March 27, 2007, Moe's Southwest Grill entered into an agreement with North America's largest foodservice retailer and distributor, SYSCO Food Services, to consolidate its food purchasing and distribution program in the United States. The MOE'S SOUTHWEST GRILL company logo and image are as follows: Type of Franchise Moe's Southwest Grill is a business format franchise located in Atlanta, Georgia. Moe's is a chain of approximately 360 quick-service restaurants in 36 U.S. states. In 2007, Raving Brands entered into a 40-store development agreement with Canadian partner True North Brands, Inc..