In today's world, most of the companies have been successful with the use of advertising as a business tool. Advertising is a form of communication used to persuade, manipulate or encourage customers to purchase your products or services. Some of the examples of advertising used to attract public attention are: broadcast, print and electronic media. The main objective of the different types of advertising methods is to make the public aware of the new products or services offered in the market. Furthermore, it informs the public about the quality of the products or services and convinces them to use the services offered or purchase these products. Good advertising should have a great impact on product sales. This is why most companies spend a lot of money on advertising their goods and services. One of the advantages of advertising is that people get informed about different products and services, their costs, utilities and other requirements. However, it entices customers to buy what they are selling. Very effective advertising is able to reach a large number of potential customers. Furthermore, they have a positive impact on the products and services offered. Advertising is also able to create a brand of the new product. So, make people recognize the product and get attracted to it due to the eye-catching advertisement. On top of that, you will receive direct feedback from customers about the products or services they have received. As a result, customers will have personal opinions about your products or services after viewing them. These opinions are significant as they will help in improvising...... middle of paper... commercials. The disadvantages of this method of advertising include: the method is very expensive and the inability to contain detailed information about the product or service due to limited airtime. • Billboard Advertising (Outdoor Advertising) This is the best form of advertising as it is capable of capturing the attention of the audience. Before using this form of advertising, companies should spread the message, which is short and precise. The limitation of the advertising method is the fact that it is very expensive. • Online Advertising The form of advertising is advantageous as it is not expensive. The advantages of this type of advertising are: it only requires a PC (no problems) and is able to reach the global market. However, there is an additional cost for hiring a professional to update your online listing. Furthermore, it requires computer knowledge.