Marketing Mix PaperMarketing includes everything from the products or services sold to how they are distributed to the customer. A Marketing Mix is ​​the combination of products offered to reach a target market for the organization. “Marketing is much more than selling or advertising (Cap Com Marketing, 2006).” The marketing mix includes product, price, promotion and distribution. The marketing mix is ​​also known as the four Ps. Worldwide, approximately 10 million people suffer from blood clots each year." Since 1997, Possis has become the leading supplier of mechanical thrombectomy products by marketing its AngioJet system through a direct sales force, developing a U.S. customer base of more than 1,500 interventional catheterization laboratories (Possis, Inc, 2006).” “Angiojet thrombectomy is a catheter-based procedure (Possis, Inc.).” The system is used for the removal of blood clots (thrombi). Blood clots can be caused by multiple conditions. Factors include cardiovascular disease, trauma, invasive procedures, or even prolonged bed rest. A blood clot can block a blood vessel and prevent organs from receiving a valuable supply of oxygen. Additionally, the clot can break down (emboli) and impede blood flow to other organs. Conditions caused by blood clots include peripheral ischemia, which can result in limb loss, pulmonary embolism, acute myocardial infarction, stroke, and deep vein thrombosis (DVT). Currently, the three types of primary intervention for removing intravascular blood clots are surgery. , drugs and mechanical devices. Thrombolytic treatment involves the administration of drugs in an intensive or critical care setting. The drugs require prolonged infusion and significant time to ta...... middle of paper ...... e. Retrieved October 4, 2006, from http://www.medscape.com/viewarticle/491667Capco Marketing. 2006. Marketing. Retrieved October 4, 2006, from capcomarketing.com/mediakit/Marketing_GlossaryCardiac Surgery Associates 2004. Angiojet Thrombectomyhttp://www.openheart.net/procedures/cathlab/angiothrombectomy.htmMedCentrus. 2006. Medical training Possis Medical. Retrieved October 4, 2006, from http://www.medcentrus.com/expertise/casestudies/cspages/mdpcasestudies/possisangiojetPossis, Inc. 2006. Company Information. Retrieved October 4, 2006, from http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=poss&script=410&layout=6&item_id=860213Le quattro P. 2006. Retrieved October 4, 2006, from http://www. wsuprof.com/the_4-ps.htm Weiner, B., MD 2006. New coronary devices. In MedScape. Retrieved October 4, 2006, from http://www.medscape.com/viewarticle/420464