Marketing Plan for a Soft Drink CompanyThe following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult beverages. The information in the plan comes from various textbooks and online research, including the National Bureau of Statistics of China. It was found that the company should target the market aged 18-44, married, living in urban areas of China and purchasing for personal use. To address and exploit the current internal and external situation, the recommended marketing communication objectives have been set as follows:1. Increase brand awareness to 50% of the target market2. Increase awareness of the product's portability and attractive design to 25% of the target segment