After visiting and reviewing the PBS website, I was able to conclude that it is a very successful entertainment and educational site. The website has won numerous major awards, including the prestigious "Webbie Award" in 1998 and 1999. According to a recent survey, fifty-six percent of PBS website users are men, and sixty percent are aged between eighteen and forty-four. 44% of website users have children and 57% shop online. (Gallup/Plaw Release: Survey of 40,000 Internet users. Fall 1998.) The design of the website is very bright and appealing to the eye. Its layout is inviting and easy to navigate. Its design is consistent across all pages. There are many graphics available including photographs, illustrations, animated buttons and GIFs. These graphics are neatly placed and do not create a cluttered look. The site has its own search engine which assists in navigation within the site. The PBS website relies on sponsors for funding. One of its most important sponsors is Visa. Most pages on the site have a Visa banner at the top. Advertising is minimal and not at all overwhelming like some sites tend to be. The site is made up of eleven different main sections. Each section is unique and consists of articles, games, links and reviews. Most of the links offered are internal links. All links are relevant and up to date. Of all the sections, the PBS Kids section seems to be the most comprehensive. It is the most visited section of the site with more than 560,000 visits per month. (Double click.) This section really takes advantage of what multimedia has to offer. When you enter the site, music starts playing and animated graphics start moving. The site contains games, an interactive coloring book, and ideas for arts and crafts projects. It also contains links to all the children's shows on PBS, including Sesame Street, Barney, and Thomas the Tank. Its design is extremely colorful, playful and intriguing. Another main section of the PBS website is called "TeacherSource". His articles offer teachers advice on how to incorporate cable, video and the Internet into their classrooms and lessons. The "Indie Scenes" section concerns independent films and videos. Includes film reviews, a film schedule, and interviews with filmmakers. The site has two different news sections, “Online Newshour” and “News & Views.
tags