1.1 Purpose of the studyThe pure idea of ​​carrying out my project on "Understanding the purchasing behavior and preferences of consumers in the apparel sector apparel in Delhi/NCR” is to gain an in-depth insight into understanding consumer expectations and primary benefits that consumers associate with branded and unbranded apparel. The main purpose of this primary research is to help determine the purchasing behavior related to apparel and to know the perception of consumers towards new types of promotional trends.1.2 IntroductionThe Indian Apparel Industry has an overwhelming presence in the country's economy. It is one of the oldest industries born in the country. The industry has a unique position as it is self-sufficient, from the production of raw materials to the delivery of finished goods, with significant added value at every stage of processing. Apart from providing one of the basic necessities of life, the garment industry also plays a vital role through its contribution to industrial production, job creation and export earnings of the country. The Indian apparel industry has grown over the years due to factors such as rising income levels, liberal trade policies adopted by the government and flexible investment policies in the apparel sector. Today, a large number of international brands have made their way into the country's top shopping malls. Brands like Burberry Armani and Diesel, unknown in India until a few years ago, are now found in almost every Indian city. According to the Indian Textile Summit report, 2012, the apparel industry in India is worth $40 billion. The clothing market is classified into branded and unbranded. The branded clothing market is worth 10 billion dollars, which is only... half of the paper... the on the Internet. Additionally, they found that online apparel shoppers shopped on the Internet more often than shoppers of other products, were more confident in their ability to shop online, and were more innovative and knowledgeable about the Internet. Additionally, they spent more time online and were more likely to purchase online in the future than non-shoppers. When Goldsmith and Flynn (2005) studied online clothing shopping, they found that general enthusiasm for online shopping and a history of long-distance clothing shopping were the best predictors of future online clothing purchases. They also determined that apparel innovativeness and involvement were weakly related to online shopping, less so than Internet innovativeness. The results suggested that Internet knowledge and familiarity with remote shopping were more predictive of online clothing shopping than clothing awareness.