the design of the packaging, the materials used and the dimensions. By analyzing the market requirements, an organization will be able to modify the product or develop a product to meet those requirements. New products are constantly being introduced in the wireless telephony industry. In the case of Motorola the product is the mobile phone. Considered by many to be an essential part of their lives, the mobile phone performs more functions today than it did just a year ago. It serves as a communication device, source of entertainment and safety precaution. Motorola focuses on attractive design, excellent call quality, ease of use, value-added features such as music player, camera and video capabilities, as well as high quality......half of paper... ...useful offers for certain retailers. Many people prefer to purchase phones from independent retailers such as Best Buy, Radio Shack, and Circuit City. A large number of customers prefer to purchase from retail stores that belong to network providers. The fourth element of the marketing mix is promotion. Promotion is the process of informing customers about a company's product. Motorola effectively uses television, network providers, and its own website to promote its products. By effectively combining all four elements of the marketing mix, a company can compete successfully in today's economy. References Kotler, P. & Keller, L. R. (2006). Marketing Management (12th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. The marketing mix (the 4 ps of marketing) (2006). Retrieved January 27, 2007, from http://www.quickmba.comwww.motorola.com (2007). Retrieved January 27, 2007.

Topic > the design of the packaging, the materials used and the dimensions. By analyzing the market requirements, an organization will be able to modify the product or develop a product to meet those requirements. New products are constantly being introduced in the wireless telephony industry. In the case of Motorola the product is the mobile phone. Considered by many to be an essential part of their lives, the mobile phone performs more functions today than it did just a year ago. It serves as a communication device, source of entertainment and safety precaution. Motorola focuses on attractive design, excellent call quality, ease of use, value-added features such as music player, camera and video capabilities, as well as high quality......half of paper... ...useful offers for certain retailers. Many people prefer to purchase phones from independent retailers such as Best Buy, Radio Shack, and Circuit City. A large number of customers prefer to purchase from retail stores that belong to network providers. The fourth element of the marketing mix is promotion. Promotion is the process of informing customers about a company's product. Motorola effectively uses television, network providers, and its own website to promote its products. By effectively combining all four elements of the marketing mix, a company can compete successfully in today's economy. References Kotler, P. & Keller, L. R. (2006). Marketing Management (12th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. The marketing mix (the 4 ps of marketing) (2006). Retrieved January 27, 2007, from http://www.quickmba.comwww.motorola.com (2007). Retrieved January 27, 2007.