Many people and organizations use written and visual methods to persuade readers to their opinion. In such pieces, the author will use many different tricks and appeals to draw the reader into his train of thought. According to Andrea Lunsford in her instructional book The Everyday Writer, these appeals can be divided into three main types: logical, emotional, and ethical. A logical argument uses facts, statistics, and polls to support what the author says and is commonly called a logo. An ethical argument is one that seeks to build the author's characters and demonstrate to the reader that the author is qualified to express his or her point of view on the topic at hand. Ethical arguments are commonly called ethos. Finally, the most effective (and perhaps misleading) appeal is the emotional one. Pathos, as it is commonly called, is achieved simply by appealing to the emotions or making the problem more “human” (Lundsford 115-116). Any type of persuasive piece, be it an essay, video or editorial; uses ethos, pathos, and logos to try to prove his point. "The Torture Myth" is a short anti-torture essay written by journalist Anne Applebaum four years after the September 11, 2001 attacks and before the Senate vote on appointing professionals. -torture Alberto Gonzales for the attorney general. Applebaum does not directly use ethics in his essay; however, a brief bibliographical passage in The Seagull Reader shows that she is more than qualified to write on the issue. Applebaum's use of logos is sparse and imperfect. While Applebaum uses first-hand testimony from men experienced in "aggressive interrogation tactics," he attempts to use two men to give the opinion of interrogators from the entire U.S. military. Furthermore, Appleba... in the center of the paper... their points and strike the reader. These appeals can strengthen an argument and provide much-needed support, or function as subtle stilts to make an argument seem bigger than it really is. Regardless of the writer's intentions, the effective deployment of ethos, pathos, and logos can transform a work from an unsupported opinion to a masterpiece of persuasion. Works Cited Applebaum, Anne. “The myth of torture”. The Seagull Reader: Essays. Ed. Giuseppe Kelly. New York: W. W. Norton & Company, Inc., 2008. 35-38. Print.Lousiana Right to life. “Louisiana Life March 2011 Promotional Video (Louisiana March for Life.)” October 31, 2010. YouTube. February 5, 2011.Lundsford, Andrea A, Paul Matsuda, and Christine Tardy. The daily writer. 4th ed. Boston: Bedford/St. Martin's, 2009. Print.Bartlett, Steve. “Excessive regulation hurts the economy.” Editorial. USA Today February 10, 2010:7A. Press.