The commercial shown caused a storm of emotions and indignation among viewers. Just a couple of hours later, so many people wrote about the incident on Twitter that this advertisement became one of the main topics of the next day at the "Golden Globe". The content of the accusations was rather harsh. Another viewer, Vicky King, agreed and wrote on Twitter: "After watching the Diane Keaton L'Oréal commercial, it's clear there are no filters on the #GoldenGlobes cameras." Lauren Bolger tweeted: 'Wow L'Oréal. Great timing. I guess Diane Keaton stopped using your product! #GoldenGlobe'. The British representative of L'Oreal told the media that the commercial featuring Diane Keaton was filmed in the United States and, according to him, was filmed a few years ago. The press service of L'Oreal in the United States did not find the answer to journalists. Of course, the creators of the advertisement wanted to make their product more attractive to potential customers, but they obviously went too far. On top of that, Diane has never been ashamed of her appearance and has never tried to hide her real age. Stakeholders Four types of stakeholders were involved in this advertising process: advertising agencies, advertising financiers, distributors, spokespersons and potential consumers. Advertising