Black nationalism is primarily a US political and social movement prominent in the 1960s. The movement sought to gain economic power and political self-determination, as well as to instill a sense of community among African Americans. As an alternative to assimilation by a predominantly white nation, black nationalists sought to maintain and promote their separate identity as a people of African descent. Hip-hop culture has been a global phenomenon for more than twenty years. When introduced into American culture, black culture felt that hip-hop originated from the African-American community. The black community was denied their cultural rights due to white supremacy, but hip-hop gave the community encouragement to show their black pride and televise the struggles they were facing in the world. The failure and decline of movements, influential, rebellious and powerful music is what has reshaped black nationalism, unity and the meaning of struggle. African Americans suffering from social and political problems found they had similar relationships with political movements, which allowed blacks to be able to express their opinions and openly recognize their culture. Hip-hop became characterized by an aggressive tone marked by graphic descriptions of the harshness and diversity of inner-city life. Primarily a popular entertainment medium, hip-hop also conveys the more serious voices of young people in the black community. Although rappers' approaches became more varied in the latter half of the 1980s, the hip-hop message remained a viable form of addressing the problems faced by the black community and a means of solving them. The voices of the trendy “message”… at the center of the paper… and provided black America with talented contemporary leaders who gave voice to their struggle face. Its greatest impact comes from the fact that it encouraged a deep nationalism in black America.” Today's hip-hop and rap artists promote culture with guns, drugs, violence and sexism instead of manhood and femininity, support for struggles, prisoners and good entertainment from the roots of Afrocentric culture. There may be some who still install black nationalism in today's society, like Jay-Z and P. Diddy who have built empires that will lead others to want to succeed and follow their path of success. In today's society, young people do not have the encouragement to defend their rights and decide to fight to assert their reasons. They don't think about self-determination, self-defense or self-respect, it's all about actions, no unity.