Introduction I researched Motorola Incorporation and with the information created a strategic audit for them. Motorola is a leader in global communications. They are currently revolutionizing broadband. The company's headquarters is in Schaumberg, Illinois, with 320 other facilities in 73 countries. Motorola's CEO and president is Edward J. Zander and it employs more than 9,000 people worldwide and had revenue of $42.9 billion in 2006. Motorola today has three business segments: 1) Mobile Devices 2) Home and Network Mobility and 3) Enterprise Mobility Solutions. This company has come a long way since its first product, the battery eliminator in 1928, and has also been recognized for its dedication to ethical business practices. Their products have grown and changed over the years as their drive for excellence has become stronger than ever. What more can this company do? The strategic audit I prepared might shed light on some ideas for them. Strategic audit Section V: Analysis of strategic factors. SWOT - Portfolio (S) - They have a very strong portfolio but they need to strengthen it. In 2007 they invested in Vocera Communications. What Vocera Communications does is provide wireless communications systems that enable instant voice communication between mobile workers to leading institutions and businesses that require improved customer service, productivity and teamwork. Multiple Business Units (S): What the Connected Home Solutions segment provides is wired and wireless broadband networks for homes. This also includes digital set-top boxes and cable modems. Their Mobil Devices segment designs, manufactures and markets cell phones and accessories. These devices not only communicate, but also provide access to data that can be managed.