Evaluation ActivitiesMarketing PlanApple IpodContentsExecutive Summary____________________________________________3Situation Analysis-Market Analysis____________________________________________________3-Product Analysis____________________________________________________________________4-SWOT Analysis_____________________________________________________ 4-Competitor Analysis__________________________________________ 6Marketing Objectives____________________________________________________ 7Target Market Identification: Market Selection destination______________________________________7-Target market_________________________________________________7Development of marketing strategiesMarketing mix:- Product____________________________________________________8-Price______________________________________________________8-Promotion_____________________________________________________9-Place____________________________________________________9Implementation of the marketing plan__________________________________________10Monitoring and control-Development of a financial forecast__________________________________________10-Comparison between actual and planned results________________________________11-Review of marketing strategies______________________________________1 1Appendix ____________________________________________________12Appendix A_________________________________________________________________13Appendix B_________________________________________________________________ _14Appendix C___________________________________________________________15Summary executiveThe focus of this report is on the new Apple Ipod product which has created increasing demands at various outlets. This product allows consumers to download not only their favorite music but also books and other literature that can be read and listened to. Furthermore, this iPod can be used in your car and other mobile settings. This report is intended for Apple to provide a brief description of this product. Within this marketing report there is an overview of the situation analysis of this product, the marketing objectives, the target market, the marketing strategies that have been used and the planned, monitoring and control strategies. Situation Analysis Market Analysis Management of Internal Influences: Effective management is needed for employee training and development for the continuous innovation of Apple Ipod and for retraining sufficient funds during the introduction of new products by competitors. - Availability of capital: Competition can cause cash flow accidents. Sufficient funds must be available when competitors unpredictably introduce their product to the market. Technology Adoption: Technology must be adopted to improve overall efficiency. It must be integrated directly into operations (to increase productivity), as well as stay updated on the quantities of iPods ordered, produced and delivered. External Influences: - Competitors: Competitors will regulate what, when, how and why strategies will be adopted. The introduction of new products will greatly influence the Apple Ipod.-Overseas influences: Breaking down barriers between countries can increase sales of the new Apple Ipod, as more people become sensitized to the product.-Demographic patterns: Males and Females from the age of 12 years and above will favor this product because of its new innovation to be able to not only play music but also books and other literature which might indeed attract them. Product Analysis Product Life Cycle.