IntroductionThe purpose of this article is to detail the characteristics of Starbucks Chai tea and energy drinks. The pace at which this product will move through the product life cycle will be described, as well as the factors that will influence its movement. Details on how the product life cycle will impact the marketing of Chai tea and energy drinks will also be identified. The positioning and differentiation strategies for this product will be identified. The appropriate pricing strategy to use will be described. Phases of the Product Life Cycle Product Life Cycle What is the Product Life Cycle? A product life cycle "describes the phases that a truly new product idea goes through from start to finish. The product life cycle is divided into four main phases: (1) market introduction, (2) product growth market, (3) market maturity, and (4) sales decline. The product life cycle is about new types (or categories) of products on the market, not just what happens to a single brand (Perreault, McCarthy, 2004 Market Introduction The 4 Ps are used in the introduction stage. The product, Chai tea is introduced. During this period the brand and quality will be low due to the lack of recognition of Chai tea The price may vary during this period. It is expected that the profits will be low during the introduction. The cost of the promotion will also be high compared to the sales and profits during this time period . Growth Phase During this phase there is an increase in demand for Chai tea. Demand increases alongside profits and sales. New methods for faster deployment can be adopted during this phase. “The inn… middle of paper… or a six-pack, and $10.00 for a twelve-pack. Conclusion In conclusion, the features of the new Starbucks products have been described in detail. The pace at which This The product will move through the product life cycle, as well as the factors that will influence its movement have been identified. Details on how the product life cycle will influence the marketing of Chai tea and energy drinks are been identified The appropriate pricing strategy to use has been identified. http://www.nd.edu yahoo search engine retrieved November 9, 2005 http://www.wikipedia.com yahoo search engine retrieved November 9, 2005. http:/. /tazotea.com. Retrieved November 10, 2005. Perreault, William D., McCarthy, Jr E. Jerome (2004) Grassroots Marketing: A Global Management Approach.