Garvey was a Jamaican editor, journalist, political leader, and speaker who later formed the Universal Negro Improvement Association and African (UNIA). According to the writer of http://www.biography.com/people/marcus-garvey-9307319 Marcus Garvey was “a supporter of the Black Nationalism and Pan-Africanism movements, an inspiration for the Nation of Islam and the Rastafarian movement”. Now that we have an idea of ​​who Marcus Garvey was, let's examine why his 1921 speech, “If You Believe the Negro Has a Soul,” was effective. Garvey's speech took a pathos approach rather than an ethical approach to capture and maintain the audience's attention, as we know that racial antagonism and problems of interracial coexistence caused great controversy in the 1800s as well as today and Garvey knew by sight which would find its most fiercely public way in the United States due to the fact that large numbers of African American soldiers had returned home due to racial violence and hostility towards white Americans after World War I. Sensing the frustration of these troops, Garvey used an emotional approach emphasizing their problems with sympathy and desire for change to win over these frustrated African Americans. Garvey's legacy lives on to this day as his crusade inspires other leaders such as Malcolm X and Nelson Mandela. The second example of message-source-target effect is “End the war in Iraq” by the President of the United States. The 44th President of the United States; President Barack Obama's speeches are simply delivered according to a simple ethical strategy because he is the president of the United States and automatically attracts the attention of his audience. However, this article will examine his October 2011 speech on “Ending the War in Iraq Responsibly,” even though the president's message to his audience was conveyed through an ethical