Motorola Marketing Strategy - Presentation TranscriptIntroduction - The first to enter the Indian market. - Founded by the Galvin brothers. - Name was adopted in 1947 - Offers laptop computers, cordless phones, cameras, semiconductors, wireless communications, marketing strategies. Conquest of the mass market. Launch of a phone costing Rs 1,600. Launch of MOTOFLIP which costs less than 4,000 rupees. Expansion of the product portfolio. Collaboration with cellular service provider. Improved their distribution network. Young target audience Promotional strategy Use of 360 degree marketing. Guess the Motostar. Funded NGOs in Bangalore Spend 20% more online than any other brand. Developed consumer engagement initiative Positioning No trust in the brand. No support from retailers and consumers. Narrow product portfolio. Low brand awareness. Market share Repositioning Large product portfolio. Improve distribution network. Targeted at youth. 360 degree marketing. Market share SWOTFORCE Analysis • Number one globally. • Operation worldwide. • Large portfolio. • Distribution • Grit value! WEAKNESS • Not treated as easy to use. • Poor performance. • Less penetration. • Lower resale value. OPPORTUNITIES • Brand advantage in expanding its product line. • India and China market. • Involvement in risk. • Can increase sales in CDMA category. THREATS • Nokia and other competitors. • May be discarded for poor performance. • Perception of Indian consumers.CONCLUSION • MOTOROLA- Player no. 2. • Brand penetration and awareness. • Long-term survival. • Promotional Activities.Mobile Marketing - Presentation TranscriptTHE NEXT ITERATION Harnessing the Power of Mobile Marketing for Brands Mobile Monday, Mumbai, April 9, 2007 Approximately 2.4 billion mobile phones were sold worldwide last year, and globally Globally, there are more mobile phones than PCs. Source: GSM World“Over 350 billion text messages worldwide are exchanged every month across mobile networks around the world” Source: GSM WorldMobile goes where other media cannot! C Circles Metro 11% 18% B Circles 36% A Circles 35% February 2007 Mobile subscriber data: 203 million and 10 million GPRS users?! “…About 15% of mobile subscribers in India (140 million users) use the GPRS platform which enables such applications…”. Source: The Hindu"Mobile is already a platform, but the consensus was that harnessing the power of the web, integrating web services into the mobile medium is the future of mobile." Mobile2.0 ConferenceUnlearning! Marketing and Communications "Just-in -Case"Unlearn! Make products "Just-in-case" Customers may need them!Unlearn! "Just-in-case" consumer is interested in buying "Just-in". -case the customer needs the product