Competition Among Fast Food Chains NEED FOR MARKETING INFORMATION FOR THE FAST FOOD INDUSTRY To begin with, for the fast food industry around the world, the major chains fast food; marketing information concerns location convenience, changing preferences, food quality, fast food prices, potential customers, age of customers, menu selection and diversification and, last but not least, the superior service. From a marketing perspective, the LOCATION of fast food service to potential customers is the most important thing according to Maritz Marketing Research. The recent study showed that the position must be comfortable. The analysis states that adults under the age of 65 prefer a convenient location for their fast food restaurant. They need their service to be “at arm's length,” meaning the convenient location helps customers save time and travel costs. For fast food chain companies, identifying branches to reach the customer becomes a positioning strategy. THE CHANGE OF PREFRETION depends largely on the manus of the fast food restaurant. For example we can mention the SALAD. Now salad has never been considered part of the fast food menu. But with changing tastes and preferences, fast food chains like Windy, Taco Bell and McDonald's have introduced SALAD to their menus. This preference doesn't just stop at salads. In 2002, McDonald's introduced new great-tasting products, including premium salads, salads and menu items; Chicken McNuggets made with white meat; Fish McDippers; Select chicken; and new breakfast offerings like McGriddle Sandwiches. As a fast food chain, McDonald's did not have to introduce new dishes in its menus but with the impression and image, in the market analysis, of the growing demand and changes...... middle of paper. ..... can cause great disasters. Going online is a boon for fast food chains in this highly competitive market. Through the online service it is possible to achieve international marketing objectives and goals, with a reduction in costs. However, there is some problem along with this advantage. Many times the content of the web page can be interpreted in unwanted ways. Consumption habits are very important factors for the international marketing strategy of fast food chains. Culture also comes into play here, although today customers always expect something new in service and products. On the other hand, customers' taste is changing as they move towards the restaurant if the image of fast food is unhealthy. Health conscious customers quickly abandon fast food, they find fast food very harmful to lungs, heart and blood conditions.