Kudler Fine Foods is an upscale specialty food store founded on June 18, 1998 by Kathy Kudler. Kudler has three different locations in the San Diego area and they are; La Jolla, Del Mar and Encinitas. The stores offer their consumers both imported and domestic products from any of the following departments; baked goods, packaged foods, meats, produce and dairy products. “Kudler's mission is to provide its customers with the finest select food products, wines and related needs in an unparalleled consumer environment” (Kudler, Mission Statement, 2008, ¶2). Kudler Fine Foods has experienced significant growth in recent years and has focused on expanding the services it offers, improving the efficiency of its operations and increasing its consumer purchasing cycle. In order for the company to do this, Kudler must first recognize the type of marketing strategies and tactics needed to drive the company's successful launch of this new service. In this document, marketing strategies and tactics will be outlined and discussed. Additional areas of necessary marketing research will be identified and the importance of competitive intelligence in relation to marketing strategy and tactics will be discussed. Market Research Market research is very important for a company when creating a business marketing plan for a new product or service. Market research can be seen and defined as the process of collecting and recording information about consumers, competitors and the market. Once you have collected and recorded all the information, you need to analyze it to develop an accurate and successful marketing plan. The information is important because it determines which segment of the population will purchase paper tactics. Market research should be conducted at different intervals while introducing Kudler's new services to its customers. Conduct the necessary market research to maintain their loyalty and gain market insights to ensure they continue to meet the needs of their customers. If this store continues to meet and exceed its customers' expectations, it will remain one of the most successful stores in this area of ​​San Diego. Reference Kudler (2008). Kudler, Mission Statement. Retrieved September 14, 2010, from the University of Phoenix website: http://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/KudlerHome002.htmKudler (2008). Kudler, Sales and Marketing. Retrieved September 14, 2010, from the University of Phoenix website: http://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Sales/KudlerSM001.htm