Introduction This paper will provide an analysis of global communications and the problem of diminishing revenues, telecom competition and stakeholder alliance. Strategies to enable Global Communications to initiate market growth, stakeholder alliance and future measures to improve profitability will be discussed. The solution to reposition Global Communications in the telecommunications market will be discussed. Stakeholders have a problem due to contractual manipulations; the Union is not satisfied with the strategy adopted by Global Communications, excluding the Union from possible talks and proceeding with the outsourcing of jobs abroad. The Union is also threatening to sue Global Communications and this has brought another onerous task. This analysis will also examine the current situation, opportunities and stakeholder perspectives. The analysis will conclude with a vision of the desired end state, current problems and resolutions. Identifying Problems and Opportunities Global Communications is a mega telecommunications company specializing in local, long distance, and domestic and international telecommunications. Global Communications failed to recognize competition competing in the same markets for telecommunications services. The biggest problem with Global Communications is that shareholders are complaining that the stock price has dropped 50% and that competition has overtaken the telecom market. The greatest threat to global communications was cable companies that provided complete solutions to consumers by providing computers, televisions, and local telephone service. Global Communications has managed to maintain an edge in international markets over cable companies who have achieved mixed results. Global Communications has many opportunities to network with a satellite provider that will enable an alliance for Global Communications to offer video services, broadband and satellite capabilities. Another opportunity for Global Communications will be a partnership with a wireless provider to allow Global small business owners to access the Internet using a wireless phone or PC card. Another opportunity is a decision by management to implement cost-cutting measures that will increase revenue. Global Communications has an ideal strategy that will allow a growth position to be used to address the business side of telecommunications that will allow the distribution of products and services from a supplier alliance that will give the same market advantage as cable companies.
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