The marketing mix is ​​mainly composed of four variables: product, place, price and promotion. These variables are often called the four Ps. Many sources often describe the marketing mix as a recipe used to develop a viable marketing strategy, where each ingredient is used in different ways and at different times based on the product or service being used trying to market. This paper will use three sources to describe the elements of the marketing mix. It will also describe how each of the four elements of the marketing mix impacts the development of an organization's marketing strategy and tactics. Three Sources Describing the Marketing Mix The article Developing the Marketing Mix defines the marketing mix as "a combination of marketing tools that are used to satisfy customers and business objectives." The article describes how coordination, proper planning and use of each of these elements to reach consumers in your target market The importance of coordinating the elements is that you can be sure that they do not send mixed messages to the consumer and confuse him, the elements should all contain the. same message. Another important point made in this article is that using the marketing mix correctly to develop your marketing strategy will help you meet the nature and needs of your specified target market. Wikipedia.com defines the marketing mix as “The approach of the marketing mix for... .... middle of paper ...... mix used to establish a detailed and definitive marketing plan After the product which is vital, the place is very important because it describes how to ultimately reach , the consumer your product and your place, the pricing strategy will weigh heavily on the promotional campaign and the success of your business. References: Lake, L. (2006 Developing Your Marketing Mix) Retrieved March 7, 2006, About.com website: http ://marketing.about.com/od/marketingplanandstrategy/a/marketingmix.htmMarketing Mix Retrieved March 7, 2006 , Netmba.com website: http://www.netmba.com/marketing/mix/Wikipedia contributors (2006) Marketing mix. Wikipedia, The Free Encyclopedia. Retrieved March 7, 2006, from http://en.wikipedia.org/w/index.php?title=Marketing_mix&oldid.=42518839.