AbstractWhile the Miles Kimball Company began 70 years ago with the idea of ​​printing Christmas cards, the company has achieved many notable milestones. It has become the leading direct retailer of gifts, cards and home products. Miles Kimball was acquired by Blyth, Inc. in 2003, which helped promote the Miles Kimball name and products and ensure that another catalog company, Walter Drake, became a division of Miles Kimball. This has strengthened sales and reduced expenses since expenses can be split between the two catalog companies. With the continued growth of both the convenience and growing trend towards online sales over the Internet, and with the quality and low prices of Miles Kimball, there should be continued growth in the years to come. Introduction Miles Kimball is a leading direct marketing company in the United States. United, and has been for over 70 years. They now ship more than 75 million catalogs each year providing quality products and services to millions of customers through direct mail, catalogs, online stores, publications and other media in the form of gifts, cards and home products with operations in Wisconsin, Nevada and Colorado. The business now consists of distinct catalog units: Christmas Cards by Miles Kimball, Miles Kimball, Exposures, The Home Marketplace and Walter Drake. The diverse product line ranges from affordable gifts and home gadgets, to photo storage and display, to home accessories. Christmas cards – the idea that started it all – are still designed and produced in Oshkosh, along with dozens of unique stationery items including calendars, address labels and photography products. Customization continues to be a hallmark of the company. Hundreds of items are personalized using hand painting, printing, embroidery, engraving and hot stamping. There are many job opportunities at Miles Kimball and they offer their employees a competitive salary and benefits package that includes: • Potential bonus • 401k • Health, dental Vision, life and vision insurance • Educational assistance • Gainsharing • Employee Computer Purchase Program • Paid Time Off (PTO) • Short and Long Term Disability • Generous Product Discounts • Employee Assistance Programs (EAP) • Wellness Program History At twenty-nine years of age, Miles Kimball set out business with a single idea: a Christmas card with a line spelling out the name “Johnson.” With $500 of borrowed money and the Twin Cities phone book, Miles printed and mailed samples of his paper to every Johnson family in the Minneapolis area. The response was so enthusiastic that it provided enough seed money for Miles to produce his first black-and-white Miles Kimball catalog..