Show is defined as an interesting and attractive way of communicating an idea to others. In many ways, this can help improve the persuasiveness and effectiveness of a sales presentation. An example of a show would be a classic car show, where unique products are displayed. They could be impactful for viewers and people who visit the show. Next, a salesperson must be able to minimize the negative impact of change in a sales process. In some sales situations, the customer may be asked to consider a change of some kind. Some may not be open to this. Whenever possible, a salesperson should always try to help the customer see the change in a positive and realistic way (Manning, Ahearne, Reece, 2012). The sixth guideline a salesperson must follow for a persuasive presentation strategy is to place the strongest appeal at the beginning or end of the presentation. Many researchers believe that calls made at the beginning or end of a presentation are more effective than calls made in the middle. This allows the customer to have a full understanding of what is happening