Marketing Plan Outline The product that most deserves to be introduced to the market is the self-charging battery. There have been several variations or attempts to produce such a device, but none have succeeded in making it into common everyday purchases made by consumers. The drawbacks were price, desire and practicality. Most people wouldn't pay $20.00 for a battery to put in a five dollar product. Rechargeable batteries have been a bit more successful, although those also get lost, cost more, and require money to recharge. Manufacturers do not want to go out of business, so the development of this type of product has not found adequate funding. Many are also not practical. Like the solar-powered self-charging battery used in some cell phones. Nice idea, but impractical as you might find yourself on a call and lose your phone's charge. Now instead of inserting another battery or plugging it into the nearest wall outlet (which may not be available), you simply take it out and let it charge in the sun... for 30 minutes to make your next call. There are several features that this scheme will demonstrate the superior performance, durability and quality of these batteries in a very competitive market. The self-charging battery we will offer requires no electrical outlet for charging, sounds an alarm when low to start the charging cycle and is designed to replace all types of standard batteries at an economical cost.I. Market AnalysisA. Consumer spending on batteries (the battery market) is approximately $50 billion in the United States alone, of which approximately $5.5 billion is for rechargeable (secondary) batteries. Growth is estimated at 6% per year. (Bozzo, 2008)1. Alkaline batteries are the market leaders of primary batteries. Other industry leaders will be lithium and zinc-air. Alkaline batteries can be stored for up to 10 years and have a larger consumer base than other alternative batteries.2. Lead acid will account for nearly half of the demand for rechargeable batteries. This battery is primarily used for automobiles and other types of industrial or standby equipment, such as those used by telephone companies to back up their lines in the event of a power outage. These types of