Gap Analysis: Harrison-KeyesHarrison-Keyes is a major publisher with a long history of success with over 22,000 publications. Management noted a decline in sales due to changes in distribution and new media. They have identified a new media that will help them stay competitive in the industry. Executives believe that starting a new e-book or e-book initiative will help solve the problem and deliver big profits. However, there were many problems in realizing this idea. This analysis will show how a lack of consistent leadership, attention to detail, and lack of reporting processes led to project failure. Finally he will offer some solutions to the dilemma to get their project back on track. Situation Analysis Identification of Problems and Opportunities Numerous issues have contributed to the current situation of the Harrison-Keyes e-book project. While problematic, these issues have led to additional opportunities that could improve the situation. When one door closes, another often opens (Parachin, 2005). Four key issues were identified in the scenario that were problematic for Harrison-Keyes. The first problem to identify is the lack of a clearly defined project plan which causes confusion throughout the project. This problem could offer the company the opportunity for a new, more organized, monitored and tracked beginning. The second problem identified was the lack of adherence to the project baseline. Harrison-Keyes cut the project's budget by 20%. This became an opportunity for executives to stop the project or at least reevaluate it. The next problem was identified when Asia Digital failed to deliver due to a natural disaster. The need for a contingency reserve became apparent. This development gave Harrison-Keyes the opportunity to look for another qualified company that might have a better track record of being on time with deliverables. The final issue identified was related to the time it would take for the new company to get up to speed and deliver the product. It is clear that scope creep can cause problems that will delay project completion (Gray & Larson, 2005, p. 437). If the project is allowed to continue from this point, then it is an opportunity for Harrison-Keyes to put the project back on track for successful completion. Stakeholder Perspectives/Ethical Dilemmas Stakeholders took an active role in the formation and management of the Harrison-Keyes E-Book Initiative. They consist of the Project Team consisting of various employees working at different levels of the project.
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