Porsche was founded in 1931 by Ferdinand Porsche. The Porsche company is headquartered in Stuttgart, Germany and is one of the market leaders in the global high-end automotive sector. It produces high-performance luxury sports cars and is primarily owned by the Porsche family. 70% of all Porsche cars are still on the road today. Porsche's entire identity and business model are subject to change as the company moves executives across product lines and implements new strategies to become the world's leading automotive group. By 2011, the company produced five models in a total of 40 different trim levels. Their Boxter, Cayman and 911 models are aimed at sports car enthusiasts, while the Panamera and Cayenne are aimed at the luxury vehicle and SUV market segments respectively. Each model not only meets, but with additional sporty performance, exceeds the standards of the respective automotive class. Political and legal forces directly influence the future production of Porsche vehicles with requirements such as regulatory fuel economy and EPA guidelines. Political issues and government decisions influence the development of the local economy. For example, the increase in oil prices during the Iraq war and the decline of the dollar against other currencies can have a significant impact on automotive industry sales. VW Sales Group (which currently owns Porsche) has laid out a plan to overtake GM and Toyota in sales by 2018, but with EPA guidelines pending that could create a definitive challenge. Economic factors affecting Porsche Motors include interest rates, tax changes, economic growth, inflation and exchange rates. Porsche's financial and market successes are attributed in part to product quality, innovation, strategic partnership... middle of the paper... and you can expect plenty of benefits. One advantage, which may not be so much an advantage as a bragging right, is that a VW expansion brings Porsche much closer to becoming the world's largest automaker. Also, although not directly linked to the merger but an issue that has drawn further attention from it, is the EU-ordered repeal of the VW law. Former Porsche boss Wiedeking was eager for change, and if VW actually became more competitive in the global market following the merger or repeal of the law, he could see an increase in profits. Finally, there is the tension created by putting competing brands Audi, Bentley, Porsche, Bugatti and Lamborghini under the same corporate umbrella, a move that should naturally result in a reduction in the number of models offered and an increase in prices in the market. luxury car market.