A Strategic Plan for Brooklyn Hospital Center Today's healthcare systems exist in complex environments that change regularly to meet the demands of healthcare workers and consumers. Health systems deal with many different cultures, values ​​and interests, making it increasingly difficult for management to provide their employees with a clear vision of the future (Lega, Longo and Rotolo, 2013). Begun, Hamilton, and Kaissi (2005) explain that health centers use strategic planning to better understand their environments and ensure that the organization's structure, culture, and important decision-making processes are compatible with the current environment. Ginter, Duncan, and Swayne (2013) describe strategic planning as “the periodic process of developing a series of steps for an organization to achieve its mission and vision using strategic thinking” (p. 14). The goal of strategic health planning is to improve the performance of the entire organization (Begun et al, 2005). This document discusses the strategic plan for Brooklyn Hospital Center, including its long-term and short-term goals, its strategic thinking, key stakeholders, and various strategies identified within the plan. Long and Short Term Goals Brooklyn Hospital Center recognizes several goals within its strategy intended to help them achieve the highest quality of patient care and customer service, hiring the best employees possible, supporting financial security, improving their research and education programs and increasing patient accessibility to their services (The Brooklyn Hospital Center, n.d.). Their long-term goals include: achieving financial security to maintain their long-term profitability; become the employer of choice within your company… halfway through the document… a strategic plan and achieve your performance goals. ReferencesBegun, J.W., Hamilton, J.A., & Kaissi, A.A. (2005, July/August) . An exploratory study of strategic health planning in two metropolitan areas. Journal of HealthcareManagement, 50(4), 264-275. The Brooklyn Hospital Center. (n.d.). Direction. Retrieved from http://www.tbh.org/about-us/leadership The Brooklyn Hospital Center. (n.d.). A strategic plan for Brooklyn Hospital Center. Retrieved from http://www.tbh.org/about-us/strategic-plan-brooklyn-hospital-center Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2013). Strategic management of healthcare organizations (7th ed.). San Francisco, CA: Jossey-Bass.Lega, F., Longo, F., & Rotolo, A. (2013). Decoupling the use and meaning of strategic plans in public health. BMC Health Services Research, 13(5), 1-11. doi:10.1186/1472-6963-13-5