"The University of Michigan and the Center for Automotive Research have said this industry is the leading user of computer chips." (Highfill, Baki, Copus, Green, Smith, Whineland, 2004) Another great challenge for car manufacturers is also represented by new technologies and products, such as electronic fuel cells, navigation systems that manage congestion and telecommunications capabilities. Further transforming the industry will be a build-to-order system that will change distribution channels thanks to the Internet. (Storm,