Individual Research Paper MGMT600Detailed SWOT Analysis (Goodyear Tire)Shamira TarkhanBusiness Planning Seminar MGMT-600-11344May 18, 2014Professor Darlene RinghandKeller Graduate School of Business Management of DeVry UniversityDetailed SWOT Analysis(Goodyear Tire) IntroductionThis is the introduction of a new Goodyear product, the World Tire, an innovative 150,000 mile tire that not only makes consumer travel safer but also more economical. Goodyear's vision is to become a market-focused tire company that provides safe, environmentally conscious and superior quality products and services to end users and channel partners, leading to superior returns for investors. Goodyear is one of the world's five largest tire companies offering localized products and services in more than 200 countries around the world. Goodyear Tire Company is known as America's most highly rated organization by the Reputation Institute (RI), and in 2008, Forbes magazine ranked Goodyear 16th on its list for most excellent reputation. Goodyear grew more than 7.54 points in 2007, making it the largest company to improve all products and services. SWOT ANALYSIS SWOT analysis is performed as part of a business assessment or during the business planning process. SWOT provides information to assist a company and improve decision making. Business leaders in a specific company or industry are in a better position to move forward and grow the company. The following SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis captures the goals of Goodyear's new 150,000-mile tire. The analysis will identify both internal and external factors important to Goodyear for ...... half of the paper ......sion of other product lines with the same tire technology• Reduced need for tire recycling with long-lasting tires• Goodyear could benefit from government support with subsidies and product allowances Threats • Slow growth in automotive market • Potential inability to meet market demand • High product price • Supplier growth could drive tire price • Emerging Similar Products • Competition from Other Brands Bridgestone Corporate Reference Page. (2014). Strategy. Retrieved May 14, 2014, from http://www.bridgestone.com/corporate/index.htmlGoodyear. (1996-2010). Our history. Retrieved May 12, 2014, from http://www.goodyear.com/Michelin Tires USA, Retrieved May 10, 2014, from http://www.michelin-us.com/Wikinvest. (2012). Goodyear Tire & Rubber Company. Retrieved May 10, 2014, from http://www.wikinvest.com/stock/Goodyear_Tire_%26_Rubber_Company_(GT)