Nail Polish Remover PenHave you ever had nail polish in the crease of your fingers and nails and couldn't remove it? Precise Nail Polish Concealer is just the answer. This pen can come in handy for many people, including nail salons, cosmetic schools, nail salons and common men and women who use nail polish. This product offers the consumer extremely precise cleaning, when the enamel gets into the places that are not so easy to reach. Painting your nails just got easier and takes less time. For this product to be successful, it must follow the marketing STP. Segmentation will be implemented by demographic and psychographic groups. The product is made to appeal to men and women who primarily use nail polish. The three tools are of fundamental importance for a company to find the most suitable consumer. According to Vyas (2016) segmentation divides buyers into groups with similar needs and wants to make the best use of a company's limited resources through buyer-based marketing. This plays an important role in ensuring that the company reaches the right consumer. By implementing this process, the risk that the company runs in deciding who, where, how and when the product should be marketed is reduced. Efficiency in marketing will increase thanks to the direct focus that the company takes in relation to specific groups. Customer loyalty will increase due to satisfied consumers. Leading to a decrease in costs regarding the lack of marketing in areas where the product is not present, it is essential to go hand in hand with segmentation. The product will focus on women between the ages of 18 and 50. Since affordability is a determining factor, focusing on median income will give this product a better edge. Occupation plays a big role in what consumers use nail polish. Therefore, the product will be aimed at women who work in the office. Regarding psychographic methods, product marketing will focus on more feminine quality traits, in relation to lifestyle and hobbies. Focusing on dancers, cheerleaders and all-around feminine girls. Hobbies will include girls' nights, cuddling, art and dancing. Hausman (2017) states that according to Entrepreneur, target marketing is: Your target customers are the ones who are most likely to buy from you. This is why the marketing of the product focuses on the above-mentioned groups. The target market is attracted to women who supposedly use nail polish more often, to facilitate and clean the nail polish