Outline-Pepsi/PepsiCoI.) Introductiona.) Pepsi is a much more complicated brand than a simple cola product. The company, PepsiCo, has a broad spectrum of marketing perspectives that are vital to consumers and the company.b.) PepsiCo is a global food and beverage company headquartered in New York. The company was founded in 1965 by the merger of Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo grew with the acquisition of Tropicana in 1998 and the merger with Quaker Oats in 2001. The company has several products known to global level. PepsiCo offers twenty-two iconic brands in more than two hundred countries and territories. Iconic brands generate more than $1 billion in annual retail sales. c.) Some iconicThe promotional mix serves to attract target customers to specific products. PepsiCo's promotional mix includes advertising, sales promotion, direct marketing and public relations. PepsiCo advertising usually consists of a celebrity drinking the Pepsi product in a commercial. Sales promotion, discussed in chapter fifteen, includes sweepstakes, coupons, and discounts. Direct marketing involves selling directly to companies at the wholesale price. Public relations includes: sponsorship or financial assistance. Q. Due to the wide range of products offered by PepsiCo, prices vary. PepsiCo's pricing strategy is a market-oriented pricing strategy (value base pricing) and an everyday hybrid pricing strategy. Value Base pricing is defined as setting a price that appears to be good compared to other prices. Market-oriented pricing strategy is competitive pricing. The hybrid pricing strategy for everyday value is to ensure that there is a difference between the seasonal and everyday product. The reason is to ensure that consumers will buy the product every day, not only could the ecological factors affect Pepsi, but they will not have much impact on trading and profit generation. Ecological factors affect agricultural businesses the most.v. Pepsi is a soft drink, so the FDA regulates it. Pepsi is expected to maintain a firm standard of laws. Different markets around the world follow different sets of regulations, which are relaxed or severed. Competitive pricing is a factor that the company should always keep in mind. The scenario is very important because there may be civil unrest, decline in sales due to inflation or cross-border situations. As a result, Pepsi must stay updated with all the changes and policies to adapt. SWOT Analysis:i. Strengths: PepsiCo's strength is branding. One of PepsiCo's most important brands is of course Pepsi, one of the most recognized brands in the world. In 2016, it ranked 24th among the top 100 global brands. Pepsi generates more than $15,000 million in annual sales. Recognized brands include Pepsi, Diet Pepsi, Gatorade Mountain Dew, Thirst Quencher, Lay's Potato Chips, Lipton Teas (PepsiCo/Unilever Partnership), Tropicana Beverages, Fritos Corn, Tostitos Tortilla Chips, Doritos Tortilla Chips, Aquafina Bottled Water, Cheetos Cheese Flavored . Snacks, Quaker foods and snacks, frill chips, Mirinda, Tortilla Chips and Sierra tostitos