From what they were taught during childhood, the rules and regulation of family culture play an important role in shaping their beliefs and behaviors. In the context of the advertorial, the reader's perceptions of the family are constructed and reconstructed throughout the passage. Family values ​​as a main concept, emphasize the responsibility of maintaining family ties, which is a universal concept of family, especially for Indians. Daily renewal, monthly change, however, with advanced technologies, excessive use of the Internet and addiction to technologies become a social problem in our society. Using cognitive responses and strategy reflections, the intention of the advertorial is to enable people to reflect on their behavior and ultimately make changes in beliefs and behavior by spending less time on technologies and spending more time on family gatherings. Finally, highlighting the conventional notion of family issues and building real-world ideas using the product can help bring family members together, which can help indirectly maintain family relationships and can definitely help "reconnect with loved ones”.