Two young men who were both aspiring entrepreneurs founded a brand called Apple, the men were known as Steve Jobs and Steve Wozniak, once they found out they founded the company founded in 1976. Both Jobs and Wozniak They had their notable strengths offset each other's weaknesses that they relied on to move the company forward. Wozniak was known as the technically savvy person and Jobs was known as the imaginative person with idealistic visions who knew a lot about conceptual designs within products. Apple Inc. is one of the most iconic and growing technology companies in the world today, headquartered in Cupertino, California. Apple is involved in the excellence of the world's elusive consumer electronic products such as mobile phones, multimedia/music devices, tablets, computers and purported automotive developments. Apple also sells and creates operating system software and distributes third-party digital content called iTunes so consumers can download music, TV shows, movies and audiobooks. Apple is well known for selling its products and services through its 250 stores in the United States and now also has 140 international retail stores around the world in Europe, Japan and Asia-Pacific, as well as online stores and wholesalers, resellers and resellers of third parties. retailers within different websites. Apple has 80,000 employees worldwide as of 2014 and 50,250 in the United States, nearly two-thirds of its global headquarters. That said, Apple has now become one of, if not the fastest growing, largest and most innovative companies in the world. One of the main purposes that drove me to select Apple Inc. is mainly its distinctive, genuine and luxurious identity that Apple has to offer to consumers i......middle of paper......companies, build a giant network of third-party developers at Apple. The success of the iPhone and iPad has been greatly enhanced by Apple's success in creating a global community of adoring developers. Apple understands that the rivalry is not device vs. device, but ecosystem vs. ecosystem which makes them the winners. Apple's conceptual prowess comes into play when it masters complementary technologies. With Samsung's potential edge, Apple incorporates a broader range of technological capabilities than many of its competitors. Although Apple does little of its own manufacturing, Apple's mastery of semiconductor design, cutting-edge materials, batteries, power management, element packaging, application development, and industrial design gives the company a distinct advantage in launching breakthrough products who control their own production. destiny.