Impact and importance of women in electronic media compared to men Woman has always been the most important and prominent element of the society. Either this element faces great complexities or it is dominated by other elements of society, in both circumstances the importance and impact of this element i.e. “woman” cannot be overlooked in any field of life. This essay also leads towards “the impact of women in electronic media compared to men” but in a specific field of life i.e. electronic media. This widely discussed topic has various aspects of discussion, but through this essay, an attempt is made to express the prominent role of women in the field of electronic media (Sharma). In accepting the impact of women in various fields of society there are many phrases and quotes from sociologists, philosophers, historians and other famous people. In fact, it is said that "behind every success there is always a woman". Hence, the impact of women in electronic media cannot be abandoned. In a sharp discussion there is a two-way impact of woman on electronic media, one which has left a great positive impact on the society and secondly the negative impact which turns electronic media into a depressing and harmful impact (Sharma). Electronic media are everywhere and have become an important part of our lives. If we focus on electronic media and look back in history in light of the above-mentioned aspects, we may find that there have been great advancements in the field of technology that lend a hand to the great success of electronic media. If we carefully observe the success of electronic media, we can find that the role of women has always been prominent... at the center of the paper... in society, they enjoy fame and get jobs. and many others. This impact also positively transformed society in a constructive way where women could stand alongside men to help them in ways that were once thought impossible for women. Furthermore, the negative impact of women on society in the form of explicit and glamorous roles, vulgarity and this kind of other dirty elements should be abandoned. These aspects of women's impact on electronic media not only dishonor women in society, but also destroy the immature brains of children and promote evils in society, which result in increased sexual harassment, rape cases and loss of virginity. at an early age and gender biases and so on. Therefore, the impact of women in society should be based on a constructive approach other than a destructive one.