Due to technological advancements and the traditional culture of the United States, businesses are looking for more effective ways to advertise and sell their products to consumers. As the Internet and social media have become increasingly popular, consumers are noticing that social media can lead them to better sources for purchasing goods. Just as consumers are realizing the importance of social media, companies have turned to using social media as a filter to achieve their business and marketing goals. As the economic environment changes, companies focus on legal astuteness, alternative dispute resolutions and government regulation. Social media market managers recognize the importance of legal astuteness. “Legal astuteness […] is a valuable managerial skill that enables companies to increase realizable value in four […] components” (Bagley, 2008, p. 387). These four components are: a set of value-laden attitudes, context-specific knowledge of the relevant legislation and the appropriate application of legal instruments, the ability to exercise informed judgment and a proactive approach. Ensuring a series of value-laden attitudes guarantees the growth and success of the company. Within these attitudes, social media market managers understand that the law is critical to a company's success. Managers understand that the law creates the rules and heavily influences social consensus on moral expectations and values, as well as their development over time. The law does not allow sharing personal information with other companies without your permission, and “Facebook does not share personally identifiable information such as your name or contact information with advertisers without your permission” (Facebook, 2014), which mitigates the t. ..... middle of paper ......ion. In Alternative Dispute Resolution: The Litigator's Handbook (p. 2). Chicago, IL: American Bar Association, Litigation Section.Bagley, C.E. (2008). Winning legally: the value of legal cunning. Academy of Management Review, 33(2), 378-390. The Builder (2014). Alternative Dispute Resolution Techniques Dispute Resolution Without “Going to War”: Frost Brown Todd Law Firm. Retrieved May 4, 2014, from http://www.frostbrowntodd.com/resources-01-22-20071.htmlFacebook (2014). Advertising on Facebook. Retrieved May 5, 2014, from https://www.facebook.com/about/ads/#cookiesFederal Financial Institutions Examination Council (2013). Social Media: A Guide to Managing Consumer Compliance Risk. Federal Register, 78, 4848-4854. Retrieved from https://www.federalregister.gov/articles/2013/01/23/2013-01255/social-media-consumer-compliance-risk-management-guidance#h-15