In the article, 'Stories that count: Influence of News Narratives on Issue Attitudes' the authors Fuyuan Shen, Lee Ahern and Michelle Baker explore “the impact of the use narratives to frame a political question [about] the behavior of individuals”. (Shen, Ahern & Baker, 2014) Empirical studies have been conducted focusing on “relative affective and cognitive responses” (Shen et al, 2014) through a questionnaire; this particular line of research was suitable for measuring immediate reactions to the selected articles shown to participants, but also their delayed impact. Empirical research is the simplest and most effective way to measure participants' emotional impact, but such a direct approach may influence participants to give answers about what they "believe" they should find "impactful" rather than what they actually find And. The balance between informative data does not surpass the critical analysis of the data making it more accessible for ease of reading. The visual diagrams in Figures 1 and 2 also help unify the data into a cohesive and clarifying format. Limitations of the methodology The study is based on a very small minority and is very generalised, although this is taken into account by the authors. Only 179 undergraduate undergraduate students from “major public universities” participated in the study (Shen, 2014, pp 103). Any mention of gender, age, field of study or recruitment method used was denied. These factors should have all been mentioned (although age and study area could influence the identifiability of participants) as they play a significant role within the study. One might assume that the students who participated were students in the College of Communication at Pennsylvania State University... half of the article... the focus of the investigation correlates with an increasingly broad area of ​​study by previous academics and researchers, a different paradigm in the expert study area would have significantly improved the article. Works Cited Shen, F,. & Edwards, H.H. (2005) “Economic individualism, humanitarianism, and welfare reform: a value-based account of framing effects,” Journal of Communication 55, 795-809. Shen, F., Ahern, L., & Baker, M. (2014). Stories that matter: Influence of narrative news on attitudes about the matter. Journalism and Mass Communication Quarterly, 91, 98-117. Doi:10.1177/1077699013514414 Deighton, J., Romer,. & McQueen. (1989) “Using Drama to Persuade,” Journal of Consumer Research 16, 335-343 Gamson, A.W., & Modigliani, A. (1989) “Media discourse and public opinion about nuclear energy: a constructionist approach” American Journal of Sociology 95, 1-37