Individual Marketing Strategy FormulationIntroductionThe organization under analysis is an organic food manufacturer called Annie's Homegrown Organic. It is headquartered in Berkeley, California, but has facilities across the country and in other countries such as Canada and the Philippines. In 2013, it was ranked among the 25 most successful small businesses in the country. Their marketing strategy is a source of inspiration for several small businesses looking to dominate their area. 1) Description of the business and target market Annie's Home Grown Organic is a small business that sells organic foods. Most products are pre-cooked, frozen, canned or pre-packaged. The company began business in 1989 as a seller of macaroni and cheese, then expanded its product base to include more diverse organic products. Its initial owners were Annie Withey and Andrew Martin; however, these individuals sold their shares to Homegrown Natural Foods. Annie has become just an inspirational chairwoman and brand ambassador for the organization. She continues to practice organic farming in her residential home, but still interacts with customers regularly (Annie's Homegrown Organics, 2014). The organization primarily targets health-conscious consumers interested in eating certified organic food. All their ingredients are organic and natural; however, they strive to make them tasty to improve user experience. The organization specializes in preparing food for children who need a ready-made but healthy snack. It also caters to people on the go who don't have time to prepare their own mini-meals, but need something that isn't packed with artificial flavors and ingredients. Environmentally conscious consumers are also a...... means of paper ......011). Design innovation and marketing strategy in successful product competition. Journal of Business and Industrial Marketing, 26(4), 223-236.Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of Marketing, 75, 132-135.May, R. (2012). Homebrewed Annie shares rise nearly 90% on first day of trading. Retrieved from http://www.foodbeat.com/industry-news/annies-homegrown-shares-soar-nearly-90-on-first-trading-day/Slater, S., Hult, G., and Olson, E. (2010). Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness. Industrial Marketing Management, 39(4), 551-559.Varadarajan, R. (2010). Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Sciences, 38, 119-140.