1. WHAT IS POWER - DESCRIPTION AND APPROACHES Power is defined as the ability to impose one's will on the behavior of other people. Power is very complex, contextual, socially malign, and socially essential. So why do we seek power? Power is sought in order to promote one's interests; transmit one's personal, religious and social values ​​to others and for the joy that comes from exercising them. The instruments of power described by Galbraith (1983) are three: condign, compensatory and conditional power. Galbraith (1983) also explains three sources of power that give individuals or groups the right to exercise power. These sources are personality, ownership, and organization. Tools of Power Conditional power occurs when the alternative to submission is unpleasant. People will submit to the will of another against their will because if they don't there will be negative consequences. Examples of disgraceful power are: inflicting pain, torture, death, mutilation, fines, court, verbal rebuke, and condemnation by others. Compensatory power means that submission is achieved by giving a reward or payment. Countervailing power is considered more civilized than conditive power and is more widely used today. Conditional power is the ability to exercise power through the formation of beliefs. This type of power uses education, persuasion and social engagement to change or shape the morals and values ​​of individuals or groups, so individuals or groups of people are led to submit to the will of the impostor. Conditioned power can be explicit (school education) or implicit (cultural norms, marketing and advertising campaigns). The powers of compensation and compensation are both objective (visible). This means that in… middle of paper… However, good organizations have access to all the tools of power, through appropriate punishments, compensations and conditioning. The organization has interrelationships mainly with property and, to a greater or lesser extent, with personality and property. There are three important characteristics of the organization. The first is bimodal symmetry: internal and external symmetry is necessary for submission to power. Bimodal symmetry is the main component of any organization. The organization must be internally strong and have a unified purpose. The second characteristic is that organizations must be associated with other sources of power. The third feature is that you must determine the number and type of targets used to achieve submission. The greater the number and diversity of objectives, the more sources and tools an organization will need (Galbraith 1983).