As a consumer, I have noticed that I have developed a brand loyalty towards iPhones made by Apple. iPhones are a type of smartphone that competes with Androids which are another type of smartphone. This is an example of branded merchandise in my life. Another example of branded goods in my life is coca cola products. Coca Cola products are a wide selection of beverages that directly compete with Pepsi products. Examining how products and advertisements for these products can impact our daily lives and thoughts is incredibly important. The way owning an iPhone may affect my personal values ​​and attitudes is that I view it as more superior to Android phones