“Trust and reputation are built over many years and it only takes an instant to be destroyed” (Trevino & Nelson, 2011, p. xiii). The link between business ethics and an organization's reputation is fundamental. Doing the right thing for the right reason helps improve an organization's reputation while building its ethical capital. Since ethical disasters occur regularly, it is clear that business ethics is not a fad (Trevino & Nelson, 2011). In this article I will show how interconnected or linked business ethics and organizational reputation are. I will use two examples and compare police actions and loss of reputation during the 2010 G20 summit in Toronto and the success of a positive reputation building exercise used by Maple Leaf Foods during the listeria contamination in Ontario in 2008. Maple Leaf Food's Code of Business Conduct (Appendix A) speaks to management's commitment to ensuring that Maple Leaf and its employees demonstrate the highest standards of ethics and integrity in all business activities (Henry, 2013). The numerous reports and studies that were undertaken after the listeria outbreak demonstrate how Maple Leaf's response was able to build the organization's reputation and recover from a near-catastrophic event that could have killed the company. a silent partner in all business negotiations” (Trevino & Nelson, 2011, p. 24). These negotiations affect all stakeholders in the business world and include consumers, suppliers, government regulators and employees. If companies and public employees do not manage their image and reputation through exemplary ethical practices, the consequences can be devastating. As I look into the need for a stron. ..... in the center of the document ......corporate-ir.net%2FExternal.File%3Fitem%3DUGFyZW50SUQ9OTgwNzN8Q2hpbGRJRD0tMXxUeXBlPTM%3D%26t%3D1&ei=6y1gU4e7KsuWyATnnIHYDw&usg=AFQjCNH8zFWfv5649yPMcNeily , G. (2012, May). G20 report. Retrieved May 1, 2014, from oiprd.on.ca: https://www.oiprd.on.ca/CMS/oiprd/media/image-Main/PDF/G20_Report_ENG_single.pdfMinkes, A., Small, M.W., and Chatterjee, S (1999). Leadership and business ethics: are they important? Implications for management. Journal of Business Ethics, 327-355. Nonaka, I., & Takeuchi, H. (2011). The wise leader. Harvard Business Review, 58-67.Police, T. (n.d.). Toronto Police/Publications. Retrieved May 1, 2014, from Toronto Police: http://www.torontopolice.on.ca/publications/files/brochures/2006-2008business_plan.pdfTrevino, L., & Nelson, K. (2011). Manage business ethics, talk openly about how to do it right. USA: JohnWiley & Sons.