LITERATURE REVIEW Laura (2006) stated: “Professional image is defined as the aggregate of perceptions of key constituents (i.e. customers, bosses, superiors, subordinates and colleagues) of one's competence and character". This definition refers to an externally oriented public appearance, based on reflected evaluations rather than on self-image or the “real” perceptions of others (Ibarra, 1999; Mead, 1934; Tice & Wallace, 2003). Impression management is a common phenomenon in organizations (Wayne & Liden, 1995), and employees may adopt such behaviors to develop a favorable self-image (Bolino & Turnley, 1999). Individuals distinguish this by improving their performance; they will be seen as efficient and dedicated employees and will be considered an asset to the organization, so they will be able to impress others, including their direct supervisors. However, in the studies conducted so far on impression management, this possibility has not yet been given sufficient attention. However, using impression management strategies is not as simple as it seems. There are two sides of an image in every impression management strategy: a desirable image and an undesirable image (Jones & Pittman, 1982). Weinstein (1969), presented a theory of impression management which was cited by Felson B. Richard (1978). Impression management theory suggests that most human behaviors are adapted to obtain a favorable reaction from their target. It is a known fact that individuals categorize or typify others in a situation and the people who are categorized attempt to make this categorization more favorable. From a subordinate's perspective, Chen and Fang (2007) suggested that in a high performance orientation… midway through the paper… as, M.E. (1989). Self-presentation by association. Journalof Personality and Social Psychology, 57: 626-631. Impact of impression management on performance evaluation 45Clark, M., (1998). Chryses' supplication: speech act and mythological allusion. Classical Antiquity, vol. 17, no. 1, pp. 5-24. University of California Press, retrieved from http://www.jstor.org/stable/25011072 on 03-12-2008Colella, A., and Varma, A., (2001). The impact of subordinate disability on leader-member exchange relationships. The Academy of Management Journal, Vol.44, No. 2, pp. 304-315. Academy of Management, Retrieved from http://www.jstor.org/stable/3069457 on 03/12/2009 08:37 Dipboye, R.L. (1985). Some overlooked variables in research on discrimination ratings. Academy of Management Review, 10: 116-127, www.jstor.org/stable/258218 on 10-14-2009 Doheny, K. and Schlenker