Chapter 1.1 Design Analysis Good design begins with the creation or plan for the creation of an object or service. It is a strategic approach towards the unique expectations required by a person (usually a customer or target audience). A project generally defines the specifications and parameters to achieve its main objectives. There are often no key attributes about what would make a project interesting and successful. People's products, needs, wants, or tastes often change and rotate over time. This brings a definitive change in the market and emerging trends. This cycle of evolution will always exist, but ultimately it is the emotional response factor with the customer that will determine whether a product will be successful or not. Whether design is an object or a concept, the design we see is an accumulation of various concepts and decisions that have been put together from a variety of disciplines. In order for a consumer to consider the design as something good, a unique combination of aesthetics, quality and ergonomics is needed to make a design successful. We often recognize bad design at first glance, and bad design often forces us to accommodate a lot of confusing and conflicting content. So, what makes our project/product fail?Chapter 1.2 Reasons Why Our Products/Projects Often FailOne of the first most common reasons why projects and products fail is due to the lack of a defined product vision. Many designers often chase the factor of having a good feature for their product design and neglect the main idea of ​​having a precise vision and strategic thinking. Furthermore, another reason why a project fails is the lack of learning about the product culture. Good design can be created with... half the paper... ugh this report.Table of ContentsIntroductionChapter 1 Design Theories1.1 Design Analysis1.2 Reasons Why Our Products/Projects FailChapter 2 Examples of Good and Weak DesignsChapter 3 Main case study3.1 Designer background3.2 the interview3.3 process and conceptualization of clothing3.4 analysis of Sash as a brandChapter 4 reconsidering the design4.1 The process4.2 EvaluationsConclusionRefrencing"Jonathan Ive." Wikipedia. Wikimedia Foundation, March 31, 2014. Web. April 1, 2014."Dieter Rams' good design versus Jony Ive's bad design." http://voxelfab.com. Np, nd Web. April 02, 2014."Http://solvm.com/how-do-you-tell-good-design-from-bad-design/." http://solvm.com/how-do-you-tell-good-design-from-bad-design/. Np, nd Web."Good design, bad design." Good design, bad design. Np, nd Web. 02 April. 2014.