Assignment 1: Kodak and FujifilmWhen we think about players in the market of photographic films, digital cameras, the supply of various products for the photography industry and medical imaging equipment , two key players come to mind, Kodak and Fujifilm.History and Core BusinessThe Eastman Kodak Company, known to many simply as Kodak, was created in April 1880 by George Eastman in Rochester New York. Producing dry plates to sell to various common consumers was where Kodak found its niche early. George Eastman was a leader in the field of photography and dedicated to making photography accessible to all, he was quoted as saying that he wanted to make the camera "as comfortable as a pencil" (Kodak Eastman, 2013). In 2012, Kodak split into three segments: Digital Printing and Enterprise (DP&E); Graphics, Entertainment and Commercial Films (GECF); and custom imaging and document imaging. As technology advanced into the digital age, the company could not keep production of its Kodachrome line of color films, digital cameras, and pocket camcorders going. This follows a decision made in early 2012 to file for Chapter 11 bankruptcy (Finance, 2013). The Japanese company Fuji Photo Film Co., Ltd (Fujifilm) was founded in 1934. Originally a government plan to establish a national photographic manufacturing industry and split the photographic film manufacturing operations of Dainippon Celluloid Company Limited in January 1934. In February 1934 they began producing photographic film, printing paper, dry plates and other materials used for photography and film. (Fujifilm, 2011). Today Fujifilm is a world leader in the photography and imaging industry, with revenues of $9.8 billion. Production Digital Cameras, 3D Im...... center of paper ...... wing when maintaining flexibility and supporting decisions as a manager. Be sure to observe market trends; technological changes happen daily, how do these changes affect your profits. How you can leverage these changes to improve your business plan. Keep the lines of communication open within your company. Make sure all stakeholders are aware of your mission and the role they play in the company's success. Open communications give everyone in the organization a view of how they contribute to the big picture. Avoid strategic mistakes that shift the company's focus. Make sure everyone keeps an eye on what needs to be done and how to do it. This can help avoid mistakes such as obtaining unnecessary resources that do not play a role in the company mission, but conversely it can also prevent a company from not investing in a resource to remain competitive (Williams, 2013).